Maximising Customer Satisfaction and Revenue with Self-Service Restaurant Kiosks

An Overview of Self-Service Kiosks

Self-service kiosks or restaurant ordering system are computer terminals that allow customers to perform various transactions without the need for assistance from a human representative. These kiosks are often found in public places such as airports, shopping malls, and fast-food restaurants.

Some examples of transactions that can be performed on self-service kiosks include ordering food at a restaurant, purchasing tickets for events or transportation, checking in for flights, printing boarding passes, paying bills, and accessing information about products and services.

Self-serve kiosks typically have touchscreens, as well as a variety of input and output options such as keyboards, card readers, and printers. They may also feature software that guides users through the transaction process and accepts payment through various methods such as credit cards, cash, or mobile payments.

The use of self-service kiosks can improve efficiency, reduce wait times, and increase convenience for customers, while also providing cost savings for businesses by reducing the need for staff to perform certain tasks.

According to Statista Report,In 2020, the restaurant ordering system market was valued at 12.05 billion U.S. dollars and is projected to reach 21.42 billion by 2027, almost doubling in size. The retailers' increasing focus on meeting emerging customer requirements is further boosting the investments in the development of interactive kiosks throughout the world.

Salient Benefits Offered by Restaurant Kiosks

Restaurant kiosks are becoming increasingly popular in the restaurant industry as they provide a number of benefits for both customers and businesses. Here are some ways in which self-service kiosks are revolutionizing the restaurant industry:

1. Improved order accuracy: Self-service kiosks allow customers to place their own orders, which reduces the chances of order errors. Customers can select their desired items and make any modifications or special requests themselves, which ensures that the order is accurate.
2. Faster ordering and payment: With self-service kiosks, customers can place their orders and make payments quickly and easily. This can reduce wait times and improve the overall customer experience.
3. Increased efficiency: Self-service kiosks can help restaurants operate more efficiently by allowing customers to place their own orders. This frees up staff to focus on other tasks, such as preparing food and serving customers.
4. Upselling opportunities: Self-service kiosks can be programmed to suggest additional items or upgrades, which can increase sales and revenue for the restaurant.
5. Enhanced customer experience: Self-service kiosks can offer a more personalized and interactive experience for customers. They can browse through menus, view pictures of the food, and customize their orders to their liking.
6. Reduced labor costs: By using self-ordering kiosks, restaurants can reduce their labor costs by requiring fewer staff to take orders and process payments.

How Self-Serve Kiosks Bringing in Change in Customer Behaviour Patterns

• Customers are willing to spend more

Ordering with Self-Service kiosks boosts the sales says recent surveys. Customers who place order through Kiosks often end up purchasing food items that were not present in their original plan.

• Self Ordering Kiosk is becoming common technology 

Self-Serve kiosks has gained status of a common-man’s technology with 91% millennials have experience using one or the other type of Self-Serve Kiosks. 

• Customers are demanding for minimal wait time

Diners do not want to spend time in long serpentine queues at cash counters. As a consequence they prefer to place order using Self-Serve Kiosks.

• Restaurant kiosk directly influence customer satisfaction

By using Self-Serve Kiosks customers have a plethora of benefits at their disposal. They experience increased accuracy, reduced wait time, customisation, and better accessibility.

How GoSelfServe Kiosks can be Leveraged?

Aidio GoSelfServe to date has helped QSRs and fast-food outlets in India to embrace technology and to better serve their customers with the help of GoSelfServe's "Self-Service Kiosks". Being an OEM of interactive displays, we are pioneering the self-service kiosks manufacturing and end-to-end integration of services related to menu configuration, billing, and customisation of the product for the client's needs in India.

After installing GoSelfServe kiosks, the businesses have experienced:

• 15-20% increase in average order value
• 33% decrease in labor cost
• 38% increase in peak-hour capacity
• 100% accuracy in billing      

If you are thinking of using a touchscreen ordering system? Get in touch with us. Please visit our contact page.