Veena Stores: An iconic QSR of Bengaluru, Embraces Aidio Self-Serve Kiosk for Cash-Counter Queue Management

Veena Stores of Malleshwarm, Bengaluru is known for soft Idly and crispy vade. This fast-food restaurant will be always burgeoning with foodies eager to grab their plates of delicious breakfast and evening snacks. The restaurant had a unique challenge of efficient queue management during peak hours as handling the crowded cash counters was a difficult task for the management all these days. Veena Stores decided to go digital by embracing Aidio Self-Serve Kiosk to relieve the cash counter. With two Self-Serve kiosks installed at the restaurant, the decongestion at the cash counter is witnessed and the customers are happy to place orders in the digital mode by paying through the UPI payment gateway. This case study deciphers how Aidio helped Veena Stores to better serve with the best customer-engagement practices.

Background

Veena Stores is an iconic self-serve restaurant of Malleshwarm in Bengaluru. It has been a favorite food joint for foodies in this locality for many years. The restaurant is famous for south Indian dishes and people throng to this outlet during weekends. Recently Veena Stores refurbished the ambiance to help customers with a better ambiance and the restaurant management had to quickly address the cash-counter queue management more effectively during peak hours as the turnaround time to get your plate of dishes was annoying for many customers.

The Challenge

Prior to installing Aido Self Serve Kiosks at the restaurant Pradeep Hegde, the proprietor of Veena Stores had the biggest challenge of managing the serpentine queue at the cash counter. The peak hour crowd management was the biggest challenge and the customer waiting time was unnecessarily prolonged. Also, the staff at the cash counter was unnecessarily burdened with mounting pressure to place orders swiftly.

The Solution

Hegde turned to Aidio for a solution and two units of Self Serve Kiosks were installed in the restaurant premises. The Self Serve kiosks helped to decongest the cash counter and the customers are happy to pay using QR code-based UPI digital payment without hassles have widely accepted this initiative. With this only customers who are ordering through the cash stand in the cash counter and remaining customers are effectively utilizing the self-serve kiosks to place orders.  

Operation of Aidio Self-Serve Kiosk

Here are the simple operational steps of Aidio Self Serve Kiosks

1. The Self-Serve Kiosk displays the Menu items
2. Customers have to select an item of their choice using the interactive display screen
3. On successful selection of the item, the total cost of the items booked is displayed
4. Customers have to use QR-Code based UPI app in their mobile phones and make the payment
5. On successful payment, thermal printer prints the receipt
6. Submit the receipt/token at the food counter and collect the food

The Key Pain-Points Addressed

As Veena Stores serves ready-made food items like Idly, Vade, Upama, and Rice items ( No Dosa/Roti) the queue management at the food counter have not been an issue all throughout its operation. The delay has been always at the cash counter while placing the order. With the installation of Self Serve Kiosks, the cash counter is now decongested the customers are split into three parallel counters and both the staff and customers are happy.

"We are delighted for embracing a new-technology to serve our customers better. The decision to install Self Serve Kiosks has worked for us to serve our customers in a better manner, The Aidio self serve kiosks are robust, well programmed and operates with precision" - Pradeep Hegde, Propreitor Veena Stores