What are Cloud Kitchens? How Aidio Go-SelfServe Kiosks Help Them to Grow?

When every business has taken a ‘Cloud-First’ Strategy the concept of Cloud Kitchens is also gaining momentum. Cloud-Kitchens have only an online presence and distribute their offerings through food aggregator apps and they do not have any physical point of sales stores. 

Cloud-Kitchens can rely on SelfServe Kiosks to optimize their services effectively. This blog post attempts to discuss important use cases that can be thought of as the best solutions to maximize Cloud-Kitchen's reachability.

What is Cloud-Kitchen: An Overview

A Cloud Kitchen is a Restaurant with a Kitchen minus a physical dining area.

Cloud Kitchen = Physical Kitchen - Dining Area

In simple words, a Cloud Kitchen doesn’t have a storefront 

Common types of Cloud Kitchen are

1. Independent Cloud Kitchen

A single brand operating with an independent kitchen and no physical ding space is referred to as Independent Cloud Kitchen.

Features:

Accepts Order online 

• Usually provide a particular cuisine 
• Provides only delivery and no physical dining space 
• Available with self-delivery mode as well as through aggregators

2. Multi-brand or Shared Kitchen

Single kitchen space is used to cater to multiple brands and provide multiple cuisines in the case of Multi-brand or shared kitchens.

Features:

• Accepts orders online
• Caters to multiple brands from a single kitchen
• Operates in the delivery only and no dining space mode
• Supplies through self-delivery as well as food aggregators

3. Hybrid Cloud Kitchen

Players who operate with a single kitchen catering to a single brand along with an optional storefront are called Hybrid Cloud Kitchens.

Features:

• Accepts orders online 
• Provides multi-cuisine seasonal menu
• Has both online delivery and take-away facility
• Supplies through self-delivery as well as food aggregators

Cloud-Kitchen Global Market Size

Source: imarcgroup.com

Major challenges for establishing Cloud Kitchens

Cloud kitchens have to compete in a market that is flooded with thousands of players both established and startups. Here we have identified two prominent challenges faced by Cloud Kitchens:

Compete in an already crowded digital marketplace

You do not have the privilege of physical visibility to attract walk-in traffic and you have to compete a fierce battle in the crowded online marketplace. You have to rely on social platforms for good reviews and word-of-mouth promotions which is a good factor but it comes with a cost as you have to pay fees for these platforms to promote your ads.

Reliance on third-party delivery apps 

Too much reliance on third-party delivery apps has its own limitations. Your profit margins will be significantly low and most importantly your company reputation will be at stake as the food quality might get hampered due to delays in the delivery as you are relying on a third party for the last mile connectivity.

How Aidio Go-SelfServe Kiosks Can Resolve Your Woes?

Imagine you have started a Cloud Kitchen in a rental space that is in the vicinity of an upmarket IT Park or Shopping mall. As a small player in the market, though you cannot afford to get a commercial space/setup in the IT park or Shopping Mall due to exorbitant rents. You can always install a small SelfServe Kiosk in the cafeteria or lounge area of the IT park to grab walk-in traffic attention!

Most importantly, The Go-SelfServe Kiosk comes with an interactive display with a customizable menu option and UPI based order placement facility where the prospective customers will browse through the menu and place an order so that your cloud kitchen staff gets a notification and can immediately deliver the food within no time!

By using Aidio Go-SelfServe Kiosks you are eliminating the reliance on third-party food aggregator apps and thus ensure the food is delivered in fresh condition with better last mile connectivity.

Key Features of Go-SelfServe Kiosks

• Easy to set up and Plug & Play Device: Operating the Self-Serve kiosks is definitely not rocket science.
• Reduces the Operation cost 
• With Insured Hardware, no headache of maintenance for you.
• Also has a service network across India.
• Kiosks as a Service Model: No Need for upfront investment on the Hardware. The Kiosks are available for QSRs at a price as low as Rs.150 per day. Thus, Offering small restaurants an accessible business model.
• Furthermore, The Aidio team offers 24/7 Self-Service Kiosk Service as the product is homegrown and Aiddition technologies are in the space of touchscreen kiosk manufacturer domain for nearly a decade.
• Also, Aidio and its parent company Aiddition technologies Private Limited is one of the leading self-service kiosk manufacturers in India. Thus, Aidio Go-SelfServe Kiosks is a reliable product by any standards.
• Self-Help Kiosk is embraced in the Post-Pandemic world as people prefer machine over man.

If you have a cloud kitchen and contemplating building a better customer base and expanding your reach to customers located in strategic places like Residential apartments, IT parks, Shopping Malls, Independent office spaces, etc. Aidio SelfServe can act as the bridge between your kitchen and the foodies.

References

https://www.thefoodcorridor.com/2019/12/05/everything-you-need-to-know-about-cloud-kitchens-aka-ghost-kitchens-in-2020/