How BigBite Restaurant is Conveying 650+ Menu Items & Experiencing 20% Upsell Using Aidio SelfServe Kiosks?
Big Bite is a household name in Vijayanagar and Rajarajeswari Nagar (RR Nagar) localities of Bengaluru city. This fast-food joint offers mouth-watering dishes with an ever-expanding menu in chats, pizza, sandwiches, ice creams & shakes sections with 650+ food items prepared by 35+ chefs. The management of Big Bite had a hurricane task of helping customers to know about the special menu items for the day as they have a serpentine list of menu items to choose from. They embraced Aidio SelfServe kiosks to digitize the menu management and order booking and now customers can access more than 650 menu items from self-serve displays without hassles. Moreover, Big Bite management is happy as they are experiencing an upsell of 20%.
About BigBite
A fast-food restaurant having outlets at Rajarajeswari Nagar and Vijaynagar started with a motto to deliver quality and healthy food for the residents of these localities. Driven by a team of well-trained chefs and staff believes that customer delight comes first. They offer a wide array of food items that include chats, pizza, sandwiches, ice creams and many more items like Paneer sticks, Fire Chaat, Paapadi Pizza, Cheese Burger, Mini Bite, PopCorn Bhel, Chocolate Bhel, and the list goes on and on with 650+ food items to choose from.
About Aidio SelfServe
Aidio is a pioneer and Original Equipment Manufacturer (OEM) in Interactive display manufacturing. Besides, the policy of our brand is to innovate. We also cater to the needs of the customers and safeguard the interests of consumers in the post-pandemic world.
Aidio SelfServe is an Android Kiosk and it is our in-house product designed to deliver a simple experience of hassle-free food orders at a Restaurant (QSR). It allows customers to explore the Digital Menu, place an order by scanning the QR code via any UPI app.
The BigBite Challenge
Big Bite being a popular fast food joint in Vijayanagar and Rajarajeswari Nagar of Bengaluru is thronged by customers during the evening time. The Big Bite offers more than 650+ food items to choose from and often foodies are confused about which item to choose as taking such a big menu item to customers was always a challenging task. Big Bite is always keen on delivering the best customer experience approached Aidio for a suitable solution.
The Solution: Aidio SelfServe Kiosk Proved to be Panacea
Aidio SelfServe Kiosk with an interactive display and QR code-based UPI payment system helped Big Bite Management to customize the menu items on the kiosk and the customers can now easily navigate through the menu list by scrolling through the interactive screen and ordering the food of their choice without any hassles.
Operational Steps of Aidio SelfServe Kiosks
Here are the simple operational steps of Aidio SelfServe Kiosks
- The SelfServe Kiosk displays the Menu items
- Customers have to select an item of their choice using the interactive display screen
- On successful selection of the item, the total cost of the items booked is displayed
- Customers have to use QR-Code based UPI app in their mobile phones and make the payment
- On successful payment, thermal printer prints the receipt
- Submit the receipt/token at the food counter and collect the food
How Key Pain Points Got Addressed Effectively?
As identified in the challenge section the main pain point of Big-Bite was helping customers to know the day’s menu item. The Aidio SelfServe Kiosk with an easy interface and touch screen enabled screen not only allowed customers to choose a food item from a long list of 650+ items, but also pay via the digital mode through QR scanner and UPI payment apps on their mobile phones. Moreover, the delightful experience has increased sales by nearly 20% through Self Serve Kiosks.
“Our Motto is to deliver quality food that delights customers and encourage them to frequently visit our restaurants. The Aidio SelfServe Kiosk not only helped us to go digital with order booking process but also enhanced customer engagement and we are happy that our customers are happy to place orders using SelfServe kiosks which has minimized the stress on our cash counter staff” – Nagaraj Rao & Sandeep Vijay, Big Bite Management.